Silhouette of a person climbing a mountain at sunset.

Catbird

National Wild Posting Strategy · Retail & Artist Collaborations (2022–2026)

A multi-year national street-level media framework supporting retail expansion, seasonal visibility, and artist-led cultural moments across major U.S. markets.

The platform aligned store openings, peak retail periods, and artist collaborations within culturally relevant urban environments — establishing consistency across campaigns and regions.

Market prioritization, creative integration, and recurring seasonal deployments were structured into a repeatable national system. Each execution was designed to feel native to its city while reinforcing a unified brand presence.

Artist partnerships — including Jenny Slate, Clairo, Laufey, and Del Water Gap — extended campaigns into culturally aligned audiences beyond traditional retail channels.

The result: sustained national visibility with local authenticity and operational discipline across seasonal cycles — a framework that continues under Silbermann Media Group.

A woman with dreadlocks wearing jewelry, a white top, and a cream-colored dress, sitting in profile with her chin resting on her hands, surrounded by text about jewelry, bracelets, wedding rings, and the brand Catbird established in 2004.
Side-by-side image of jewelry collection and model wearing jewelry. Left side shows various gold necklaces, rings, and charms with a gray satin background and text promoting the limited edition collection by Cairo for Catbird. Right side features a w
catbird-japanese-breakfast-wild-posting-nyc-2026.png
Left side shows a woman with short dark hair wearing layered jewelry including earrings, necklaces, and rings, resting her arms on a surface with a seashell. Right side displays jewelry items like necklaces, rings, and earrings with a dark background
A woman with long brown hair wearing a white dress and gold jewelry, sitting with a cello. There is a smaller inset image showing close-up of jewelry on a woman's hand and neck. Text on the image reads "Laufer for Catbird," "Let me be a dreamer," and
Advertisement for Catbird jewelry featuring a young designer with short dark hair wearing gold rings and necklaces, and a display of various gold jewelry pieces on a green background with the tagline "Jewelry That Feels Like You".
Close-up of a woman wearing multiple jewelry pieces, including rings, earrings, necklaces, and bracelets, with the word "Cockbird" written across the image. The border states "Fine Jewelry," "Forever Bracelets," and "Wedding Rings."
A woman with reddish hair and fair skin wearing jewelry including necklaces, rings, and earrings. To her right, a display of gold necklaces with various pendants, including hearts, moons, and geometric shapes, against a dark pink background. Text ove
A woman with dark curly hair and multiple rings and bracelets, resting her chin on her hands with eyes closed. Text overlay says 'Catbird' on left side. On the right, a black background with a smaller photo of hands with rings, and text that reads 'C
A young woman with dark hair and fair skin wearing multiple gold and pearl bracelets, rings, and necklaces. She is holding her head with her hand, showcasing her jewelry. The image includes text about jewelry and a website for a jewelry store, Catbir
Close-up of a woman wearing layered gold necklaces with pearl pendant, multiple rings, and gold hoop earrings, with her hand near her chin, promoting Catbird jewelry brand in New York, Los Angeles, DC, and Boston.
Close-up of a woman showcasing multiple gold and pearl jewelry rings and bracelets, with a part of her face visible and her eyes closed, promoting jewelry sale in San Francisco.
A woman wearing layered gold necklaces and multiple delicate gold rings and bracelets, with the text "The finest fine jewelry" and "catbird" in large white script, promoting a jewelry shop.
A young woman with brown hair wearing multiple layered gold necklaces, earrings, rings, and bracelets, showcasing jewelry from Catbird, a jewelry store.
Close-up of a woman with dark curly hair adorned with jewelry, gazing softly at the camera, with her hands resting on her face showing multiple rings and bracelets. The image promotes jewelry, including fine jewelry, bracelets, wedding rings, and Cat
A woman with blue eyes and brown hair lying on a white surface outdoors, wearing multiple gold jewelry pieces including rings, necklaces, earrings, and bracelets. She is resting her head on her hand and looking at the camera. The background is green
A close-up of a person's wrist showing multiple gold necklaces with various delicate chain designs and small pendants, set against a light gray background, with a green border featuring text about Catbird jewelry store in Williamsburg and Soho.

Work includes campaigns led by Kevin Plessner through Silbermann Media Group and during prior agency leadership roles.