Catbird x Japanese Breakfast
Wild Posting Campaign — Spring 2026
Market: New York City
Flight: March 16 – April 12, 2026
Target Neighborhoods: SoHo, NoHo, LES, Rockefeller Center, Chelsea, West Village, Williamsburg
Duration: 4 Weeks
Format: Wild Posting
Installations: 30 Locations
Campaign Scope
A four-week wild posting deployment supporting the Spring 2026 Catbird x Japanese Breakfast collaboration tied to the release of For Melancholy Brunettes (& Sad Women).
The exclusive collection translated the album’s emotional themes into fine jewelry — extending the cultural release into retail expression.
Placements were concentrated across downtown Manhattan and Brooklyn, aligning visibility with culturally relevant neighborhoods and priority retail audiences to reinforce launch momentum.
Weekly Deployment
Week 5 — April 13–April 19 (make-good week)
Deployment Footprint
Week 1 Location List — March 16–22 (blue pins)
Week 2 Location List — March 23–29 (orange pins)
Week 3 Location List — March 30–April 5 (purple pins)
Week 4 Location List — April 6–12 (yellow pins)
Week 5 Location List — April 13–19 (green pins)
Week 1
March 16–March 22, 2026
140 Henry St
151 Grand St
162 Lafayette St
171 Grand St
205 Henry St
237 10th Ave
257 Clinton St
265 South St
283 South St
461 Broadway
69 Delancey St
Bowery & Kenmare St
3 Ludlow St
W 8th St & 6th Ave
1017 Flushing Ave
103 N 10th St
1045 Flushing Ave
18 Havemeyer St
185 Meeker Ave
453 Bushwick Ave
455 Bushwick Ave
486 Union Ave
50 N 1st St
68 N 3rd St
68 N 3rd St — Second Placement
74 Kent Ave
970 Flushing Ave
Graham Ave
Graham Ave & Metropolitan Ave
Grand St & Wythe Ave
Week 2
March 23–March 29, 2026
12 Canal St
140 Henry St
145 Bowery
15 Thompson St
153 Essex St
158A Bowery
203 Henry St
257 Clinton St
275 Cherry St
284 South St
307A 6th Ave
746 E 5th St
Duarte Square (Ave of the Americas & Canal St & Grand St)
Avenue D & E 5th St
1 Havemeyer St
101 N 10th St
1041 Flushing Ave
124 Forrest St
185 Meeker Ave
189 S 1st St
374 Graham Ave
45 N 10th St
455 Bushwick Ave
471 Union Ave
50 N 1st St
717 Driggs Ave
85 Grand St
Flushing Ave & Bushwick Ave
Graham Ave
Graham Ave & Metropolitan Ave
Week 3
March 30–April 5, 2026
112 7th Ave
124 Forrest St
178 Essex St
237 10th Ave
354 10th Ave
399 6th Ave
415 9th Ave
433 W 30th St
543 W 37th St
565 West St
828 Washington St
914 W 35th St
W 4th St & Washington Square · 340 6th Ave
52 N 11th St
68 S 1st St
83 Grand St
99 N 10th St
120 Wythe Ave
183 S 1st St
287 N 8th St
304 N 8th St
330 Wythe Ave
363A Graham Ave
455 Bushwick Ave
457 Bushwick Ave
677 Kent Ave
730 Metropolitan Ave
1020 Flushing Ave
Driggs Ave & Grand St
Graham Ave & Metropolitan Ave
Week 4
April 6–April 12, 2026
6th Ave & Canal St
40 Mercer St
56 Little W 12th St
105 Essex St
108 Crosby St
143 Bowery
158A Bowery
168 Grand St
224 Centre St
257 Clinton St
266 South St
285 South St
310 W Broadway
354 W Broadway
829 Washington St
848 Washington St
8 Havemeyer St
74 Kent Ave
99 N 10th St
120 Wythe Ave
124 Forrest St
287 N 8th St
327 Graham Ave
335 Graham Ave
363A Graham Ave
451 Bushwick Ave
453 Bushwick Ave
503 Union Ave
1020 Flushing Ave
6771 Kent Ave
Week 5 (make-good)
April 13–April 19, 2026
11 Thompson St
198 9th Ave
220 7th Ave
237 10th Ave
237 10th Ave — Second Location
3 Hudson Blvd E
354 10th Ave
354 10th Ave — Second Location
3775 10th Ave
399 6th Ave
419 9th Ave
529 W 37th St (Midtown Convention Center Hotel)
553 W 30th St
555 W 34th St
56 Little W 12th St
56 Little W 12th St — Second Location
8 Thompson St
831 Washington St
914 W 35th St
914 W 35th St (Second Location)
1017 Flushing Ave
1059 Flushing Ave
291 N 8th St
291 N 8th St — Second Location
370 Graham Ave
453 Bushwick Ave
455 Bushwick Ave
712 Driggs Ave
731 Metropolitan Ave
Graham Ave & Metropolitan Ave
Approved Creative
Spring 2026 Deployment Documentation
Prepared by Silbermann Media Group