Independent Theatrical Marketing · Multi-Title Campaign Leadership

National media strategy and execution across independent documentary and specialty releases — spanning theatrical openings, expansion markets, and awards visibility.

A coordinated multi-channel framework supported multi-title theatrical campaigns across New York, Los Angeles, and key national markets. Programs integrated out-of-home, radio, digital placements, publicity support, and promotional partnerships aligned to distribution scale and audience profile.

Independent theatrical releases required disciplined media investment — balancing limited budgets, compressed timelines, and highly targeted audience segments within competitive urban environments.

Campaigns were structured to align media weight with opening and expansion strategy, pair culturally relevant out-of-home with premium radio environments, and leverage publicity and awards momentum through targeted paid media. Each execution elevated visibility while preserving efficiency.

Across titles including UnCharitable, Ron Delsener Presents, Wisdom of Happiness, Billy Preston: That’s The Way God Planned It, America’s Burning, The Short Game, Full Circle, Nuclear Now, and What the Hell Happened to Blood, Sweat & Tears?, programs ranged from NPR time-buys and targeted WNYC broadcast, streaming, and podcast placements to bi-coastal wild posting, digital out-of-home activations, barter and paid radio integrations, CTV placements, and awards-season trade campaigns — structured to support theatrical launch, opening-week attendance, and sustained expansion visibility.

The result: elevated independent releases through disciplined, culturally aligned media investment in key urban markets — pairing targeted reach with sustained visibility across distribution cycles.